SEO may be one of the new kids on the block when it comes to marketing, but it still shares its roots with many of the more traditional marketing methods. Asides from some necessary changes because the medium is quite different, there are many parts of SEO marketing campaigns that would not look out of place in marketing campaigns from before the internet was even a concept. For many SEO campaign managers and internet marketers, it would be wise to bear in mind some traditional marketing techniques that will be of use even in this modern world.
The mediums that we use for marketing may have changed, but people have remained more or less the same. With this in mind, one of the main laws behind marketing has also remained more or less the same: that the client buys from YOU
• A Warm Smile
When sales people are depicted they are usually depicted as charming, charismatic people that are likeable from the minute you meet them. The truth is that, in general, sales people are charmers and you should try to achieve this yourself when marketing on the internet. OK, so you may not be able to offer a charming smile and woo your clients with your devilishly handsome features, but there is no reason why you can’t let your charisma make your clients warm to you. When producing copy for your SEO campaign, remember to befriend your prospect. Your copy should not be boring or stuffy, simply reeling of facts and figures parrot fishing. Instead, your copy should speak to your prospects on a personal level which will help them to relate to, and to like you.
[ Do read: How to gain success in Internet marketing ]
• Lend a Helping Hand
We are also likely to like somebody that helps us with something, no matter how big or small it may be. Even giving somebody directions in the street will help their opinion of you to rise and there is no reason why you cannot use the internet to help others also. You could let others know of an incredible restaurant you have discovered, or perhaps let gamers into the secret of how to beat a tricky level on a game, there are many ways in which you can help. Just remember to keep your help topic relevant to your website and you will find that your prospects begin to take a liking to you.
• Keep In Touch
A good salesperson will often keep in touch with their prospects even when they may not have anything to sell. This helps them to maintain a client base that they can turn to should they have a worthy product in the future. Internet marketers should also aim to keep in touch regardless of whether or not they are trying to directly sell something. Maintaining a blog is one way to do this as you can give periodic updates in an unobtrusive and interesting way. When you maintain a blog that attracts a following, you can use this blog as a sales platform when you do have something that you would like your followers to buy from you.
To help you create copy that helps you charm your prospects and encourage them to stay with you, and hopefully make a purchase from you, you can seek to recruit the services of a professional SEO copywriter. A good writer will know how to befriend your audience while also giving them useful information that they will appreciate and find valuable. In direct sales, the selling company will employ the services of charismatic people to sell their products on their behalf. In internet marketing, a copywriter can give your copy the charisma and personality that will help to sell your product.
Image credit: freedigitalphotos.net
Guest post from Myblogguest – Edited by Nizam Khan
This is a guest post – A copywriting expert will deliver copy that will help to charm your prospects into buying something from you.