Business owners have a multitude of ways to promote their brands. That being said, do they take advantage of all the different means available? Being a business owner in 2013 offers up the ability to promote one’s products and services through traditional advertising means such as print and radio/TV, social media via sites such as Facebook and Twitter, and through blogging.
What? You do not blog? If that’s the case, think twice about such a decision.
• Technology and Blogging
In order to best promote your business, you must put each and every means of technology to work for you. As part of that, blogging should be high up on your list.
So, what happens if you’re a beginner to blogging? Do you have time to blog with everything else that is required of you to run a business?
If you have not taken advantage of all that blogging can do for your business, consider the following:
1. The means – Before you even fire off that first blog, is your Internet service what it needs to be? With the right business broadband service in place, you can do a number of things. Most importantly, you can make sure you and your business stay connected to the Internet world. While it should be common sense, this is critical so that you can conduct business online in a number of ways, including promotions, offering consumers information about your products and/or services, answering consumer inquiries, and staying in tune with what is being said regarding your company.
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2. The promotions – Keep in mind that consumers in 2013 and going forward have myriad of ways to learn about different products and services. That being the case, you need to make sure your brand gets out in front of the competition. One of the great ways to do that is by blogging. Take advantage of two great ways to blog, first being on your own site. While you and/or your team may not have time to blog each and every day, only blog if you are going to be consistent with it. Along with bring more traffic to your site by blogging regularly, consumers will take you as a more serious player when you do. They will see that you are up to speed on the latest technological information when it comes to the products and/or services you offer. If your blog is intermittent at best, you do not gain as much credibility. Secondly, always take the opportunity when you get it to blog on other worthwhile sites. In doing so, you can use a keyword link back to your site, in turn driving traffic your way. One important note, make sure any sites you guest blog on have a solid PR of 3 or better, are relative to your line of work, and promote your posts on social media;
3. The product - One other item to remember is that your blogging efforts should leave consumers with something to remember about you. Whether you are a business that is a pro when it comes to VoIP, mobile technology, or wifi door locks, always leave consumers with the comfortable feeling that you are the go-to business for them. There are many who say they are the “experts” in their respective field, but use your blog to show them you truly are. By running informative and relevant blog posts, your credibility level greatly increases.
What’s your blog promotion strategies? Do share your views in the comment section, we’ll be glad to hear from you. Authored by Ted Levin – Edited by Nizam Khan *This is a sponsored post.